CreatorsUGC Blog

UGC guides for creators and brands

Step-by-step guides, templates, and checklists for making and buying user-generated content — written for the US market.

For Creators Make UGC and get paid for it Start without followers, build a portfolio, set your rates, pitch brands, and turn one-off projects into repeat work. 19 guides → For Brands & Agencies Hire creators and get videos that perform Costs, briefs, portfolio vetting, usage rights, Meta and TikTok ad formats, creative testing, and industry playbooks. 22 guides →

Latest from For Creators

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Finding brands and paid work How to Find Brands That Work With UGC Creators A repeatable research method to find brands already buying creator content — using public ad libraries, marketplaces, and social signals — plus a lead-tracking sheet. Rights, taxes, and disclosure FTC Rules for UGC: When Creators and Brands Need to Disclose When a UGC video needs an ad disclosure, who is responsible, how the FTC’s Endorsement Guides and fake-review rule apply, and practical disclosure examples. Getting started How to Become a UGC Creator in the US: A Step-by-Step Guide What UGC creators actually do, what you need to start (no big following required), and a step-by-step plan from your first sample video to your first paid project. Finding brands and paid work How to Turn One UGC Project Into Repeat Client Work What to do during and after a UGC project so the brand books you again: delivery habits, the follow-up offer, and how to structure a monthly package. Scripts, filming, and briefs How to Read a UGC Brief and Handle Revisions Professionally How to break down a UGC brief before you film, the questions to ask, how many revisions to include, and scripts for handling revision requests that go beyond scope. Getting started How to Land Your First UGC Client With No Experience or Followers A 30-day plan to get your first paid UGC project without experience or an audience: spec videos, the right first targets, first-deal pricing, and what not to do.

Latest from For Brands & Agencies

See all 22 guides
Hiring creators How to Evaluate a UGC Creator’s Portfolio: A Scorecard What to look for in a UGC creator’s portfolio — hooks, delivery, audio, product handling, and brief-following — with a weighted scorecard and red flags. Briefs and campaigns Your First UGC Campaign: A Step-by-Step Plan From Brief to Results How to scope, commission, review, and evaluate a first UGC test: how many creators and videos, what to measure, and how to decide what to reorder. Rights, taxes, and disclosure FTC Rules for UGC: When Creators and Brands Need to Disclose When a UGC video needs an ad disclosure, who is responsible, how the FTC’s Endorsement Guides and fake-review rule apply, and practical disclosure examples. Hiring creators How to Hire UGC Creators in the US: A Practical Process A step-by-step process for hiring UGC creators: define the deliverables, choose a sourcing channel, shortlist and vet creators, agree terms and rights, and manage delivery. Briefs and campaigns UGC Brief Template: How to Write a Creator Brief (Free Template) A copy-ready UGC brief template with every section creators need — product, audience, key messages, must-say and must-avoid, deliverables, rights — plus a filled-in example. Agencies and ongoing programs Ongoing UGC: How to Plan a Monthly and Seasonal Creator Content Calendar Plan ongoing UGC: monthly content mix, a seasonal calendar planned a quarter ahead, creator retainers, refresh rules, and a copyable planning template.

Articles in other languages

Earlier articles written for our European audience.